BOOM!'s CEO Ross Richie talks about their new Standard Characters titles (amongst other things).
http://www.icv2.com/articles/news/15961.html
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Author
Topic: Interview with BOOM!'s CEO Ross Richie
(3 messages)
Lars Jensen
Interview with BOOM!'s CEO Ross Richie
Message 1 -
2009-10-06 at 21:33:40
Zapjones
Interview with BOOM!'s CEO Ross Richie
Message 2 -
2009-10-06 at 23:35:44
I think the news that at least some of the comics will be available in Disney Stores and theme parks is huge. Hopefully that will expose them much more to the Disney fanbase which is usually ignored. Personally, I wish every Disney Store would put in a spinner rack but sounds like they will just be carrying the books.
http://disneycomicsfuture.blogspot.com/
http://disneycomicsfuture.blogspot.com/
Kneon
Interview with BOOM!'s CEO Ross Richie
Message 3 -
2009-10-07 at 01:34:29
This was an interesting read. Thanks for posting it, Lars.
I see he addressed a few concerns us older fans have had.
Why they chose non-traditional genre stories to kick off the line...
"Editorial material for the comic line is also being selected based on its appeal to kids, especially by crossing over categories. Cross-category storylines include Wizards of Mickey (fantasy), Disney Ultraheroes (superheros), and Double Duck (secret agent) all developed by Disney in Italy."
... and why they have all the variant covers...
"BOOM!?s multiple cover strategy is counter-intuitive on kids? comics, but Richie argues that it?s not about creating a collectible, it?s about increasing the odds of offering a cover that appeals to a particular customer. ?We?re not expecting kids to buy both covers,? he said. ?When you put two covers out there, you?;re giving a consumer a choice. You might not hit them with the cover A design, but with the cover B design you might hit something they love. It gives us an opportunity to appeal to different kinds of tastes.?
I see he addressed a few concerns us older fans have had.
Why they chose non-traditional genre stories to kick off the line...
"Editorial material for the comic line is also being selected based on its appeal to kids, especially by crossing over categories. Cross-category storylines include Wizards of Mickey (fantasy), Disney Ultraheroes (superheros), and Double Duck (secret agent) all developed by Disney in Italy."
... and why they have all the variant covers...
"BOOM!?s multiple cover strategy is counter-intuitive on kids? comics, but Richie argues that it?s not about creating a collectible, it?s about increasing the odds of offering a cover that appeals to a particular customer. ?We?re not expecting kids to buy both covers,? he said. ?When you put two covers out there, you?;re giving a consumer a choice. You might not hit them with the cover A design, but with the cover B design you might hit something they love. It gives us an opportunity to appeal to different kinds of tastes.?
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