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Topic: Mickey Mouse #1 (310)

(103 messages)
Ramapith
At Gladstone II, Bruce Hamilton decided the logo looked unbalanced with "And Stories" in smaller, thinner lettering over on one side??but considered it an affront to tradition to position it anywhere else. So he preferred to simply drop it.
Our higher-ups at Gemstone and Boom simply liked the Hamilton version of the logo and asked us to continue it; I'm not sure if the question of "And Stories" was ever raised.

I've always missed "And Stories," though, and I'm not scared to buck modern tradition and include it.
Robb_K
Quote from user: ramapithAt Gladstone II, Bruce Hamilton decided the logo looked unbalanced with "And Stories" in smaller, thinner lettering over on one side??but considered it an affront to tradition to position it anywhere else. So he preferred to simply drop it.
Our higher-ups at Gemstone and Boom simply liked the Hamilton version of the logo and asked us to continue it; I'm not sure if the question of "And Stories" was ever raised.

I've always missed "And Stories," though, and I'm not scared to buck modern tradition and include it.

I always thought the magazine title was "Walt Disney's Comics and Stories 10¢" when I was buying it from 1951-1962 (until it changed to 15¢, and then "Now 10¢" and then "Still 10¢").
Thomps2525
For many years, each issue of Walt Disney Comics & Stories included a two-page text story with two or three illustrations. Eventually the stories were shortened to a single page...and then they disappeared completely. Baar Baar apparently did not like those stories. I wasn't a big fan of them either. They were always the first thing I read when I got a new comic. But because of their historical importance, I would like to see them return. As Belle pointed out, when a story has no pictures [or only two or three] we can use our imagination. Without those text stories, there is no reason to include "& Stories" as part of the title. To do so is a unnecessary redundant redundancy which is unnecessary, since the "comics" and the "stories" in each issue are now the same thing.
So will the title once again include text stories...or are they gone for good?
King Scrooge The First
I've got to vote no on the text stories. The main reason that those existed in the first place was that the publishers needed two pages of text to qualify for magazine postage rates.
I think the new MM logo looks fine, I like that its a little taller and different for a change. MM has pretty much had the same logo since Gladstone I, its time for a change. Speaking of logos, I liked the bold logos that Whitman had in their final years. The Disney Comics era had some great, fun-looking logos as well.
Thomps2525
I've worked for the Postal Service for many years. Too many, in fact. I never knew that the Dell comics needed those stories so they could qualify for a lower postage rate. In the 1950s-60s, George Sherman was a Disney Studios publicist and publications director. He helped Carl Barks obtain permission to do oil paintings of the Disney ducks. Sherman died in 1974. He was only 45. Malcolm Willits had interviewed Sherman in 1968. The interview was printed in an issue of the Duckburg Times fanzine in 1980. Sherman said that at one time WDC&S was selling 3,000,000 copies a year. That's 250,000 copies each month. I wonder how many of those were subscriptions. In the 1940s-50s, the comic sold for 10¢ and a one-year subscription was only $1.
Duckburg Times: https://www.mycomicshop.com/search?TID=460921
Matilda
Quote from user: Thomps2525Without those text stories, there is no reason to include "& Stories" as part of the title. To do so is a unnecessary redundant redundancy which is unnecessary, since the "comics" and the "stories" in each issue are now the same thing.
A reader (Lowell Handy, I believe) pointed this out in the Gladstone II era, and IIRC Gladstone officially claimed that this was the reason they decided to drop "& stories" from the title/logo; but David has the inside info, so perhaps Bruce Hamilton's aesthetic judgment was the real reason. It was just "Walt Disney's Comics" from around #602 through the Gemstone and Boom runs.
Debbie
In 2015, "Walt Disney's Comics and Stories" seems like an outdated title for mainstream readers. Walt Disney has been dead for decades, so nobody actually thinks he's writing and drawing the books himself. More often than not, the company just goes by the name Disney (as in "Disney's Princess Collection" or "Disney's DuckTales"). Very few comic books (save other legacy titles like "Action Comics" or "Detective Comics") still have the word "Comics" in their title. Nobody expects to see text stories in a comic book anymore. It's obvious that this title was chosen for longtime fans and collectors. Personally, falling into that category myself, I'm happy to see "Walt Disney's Comics and Stories" return with its full title.
Thomps2525
When the Florida theme park was completed after Walt died, his brother Roy insisted that it be called Walt Disney World. He wanted to honor his brother even though he knew that most people would refer to the park as simply Disney World. Similarly, Walt Disney's Comics & Stories will probably always carry Walt's name. But if, as Debbie says, the name is outdated, then what could it be changed to? Here in the United States, a digest-sized magazine called Disney Adventures was published monthly from 1998 to 2007. Along with the stories and puzzles, each issue had a few pages of comics, including Kid Gravity, DuckTales, A Bug's Life, Jet Pack Pets, The Muppets and even The Simpsons. They also published a few issues of an all-comics magazine called Disney Comics Zone. Disney Adventures might be a good name for a monthly comic.....although I'm afraid it would be confused with the Adventures By Disney travel company. Another possibility is the name that was used for Disney's weekly television series from 1969 to 1979: The Wonderful World Of Disney.
Thomps2525
I can elaborate on what King Scrooge The First said above. (He doesn't capitalize his name but I think a King deserves to have capital letters.) The Guidebook To The Carl Barks Universe site has a page detailing how Carl Barks was forced to cut five pages from his Land Beneath The Ground story in Uncle Scrooge #13. In order to mail comics at the second-class postage rate, Western Publishing had to include at least one page of text and two stories with different characters. Barks' 32-page story was reduced to 27 pages and a one-page text story and four-page Gyro Gearloose story were added. The second-class mailing permit became effective with issue #15.
http://www.seriesam.com/barks/detc_ccus_us0013-02.html
Fritz Baugh
Just to add to the WDC logo discussion:
Gladstone actually dropped "And Stories" from the cover logo all the way back at WDC 519. It came back with 536, when the "Walt Disney's" part of the logo was changed to the "modern" font design. Disney Comics had the full title in their logo (a sentimental favorite of mine, I admit). Gladstone II began with the same logo as WDC 536. "And Stories" was dropped on 600, back on 601, then vanished with 602 and stayed gone through Gemstone and Boom.
Robb_K
I disagree that the "and Stories" portion of the magazine title is now superfluous, as I consider one page gags, and two-page gag-driven sequences "comics", and 3 and more -page sequences "stories". So, the magazine still contains both "comics" and comic "stories". I'd rather see the traditional full title.
Thomps2525
Even when the "And Stories" did not appear on the cover, the full title has always been shown in the indicia. Gladstone, Gemstone and Boom all used the same "Walt Disney" lettering that appeared on the covers of the Dell comics in the 1940s-50s but Gemstone and Boom used extremely large letters for the word "Comics." And the "I" had a dot above it even though it was a capital letter!
Would dropping the apostrophe and the "s" and changing the title to Walt Disney Comics be a good idea? I just thought of it. Unfortunately, few of my ideas ever turn out to be good ideas.
Robb_K
Quote from user: Thomps2525Even when the "And Stories" did not appear on the cover, the full title has always been shown in the indicia. Gladstone, Gemstone and Boom all used the same "Walt Disney" lettering that appeared on the covers of the Dell comics in the 1940s-50s but Gemstone and Boom used extremely large letters for the word "Comics." And the "I" had a dot above it even though it was a capital letter!

Would dropping the apostrophe and the "s" and changing the title to Walt Disney Comics be a good idea? I just thought of it. Unfortunately, few of my ideas ever turn out to be good ideas.


The word "COMICS" cannot correctly be ALL capitals, or all lower-case letters. The dot over the "i" indicates that they are all lower case letters (a different error). NO! They should DEFINITELY not add a second error, by dropping the apostrophe. That would be allowable in Dutch language. But NOT in English.
Thomps2525
That "M" is a capital letter...although I have never understood why a capital "M" is pointy and a small "m" is rounded. And I didn't suggest simply dropping the apostrophe; I suggested dropping the apostrophe and the "s." We have Walt Disney Studios, Walt Disney Pictures, Walt Disney Imagineering and Walt Disney World, so why couldn't the comic be called Walt Disney Comics? Actually, I suppose it could be shortened to just Disney Comics....but the original title has been around since 1940 and changing it might be akin to renaming Superman as "Captain Krypton."
Ramapith
Quote from user: Thomps2525Gladstone, Gemstone and Boom all used the same "Walt Disney" lettering that appeared on the covers of the Dell comics in the 1940s-50s but Gemstone and Boom used extremely large letters for the word "Comics." And the "I" had a dot above it even though it was a capital letter!
Neither the huge COMICS nor the dot were Gemstone or Boom inventions. They reflect how the logo looked on the first three issues at Dell:

http://vignette3.wikia.nocookie.net/crossgencomicsdatabase/images/b/b4/Walt_Disney's_Comics_and_Stories_Vol_1_3.jpg/revision/latest/scale-to-width/133?cb=20130304034635

Rob, Thomps??why the fuss about changing our title? We don't plan to. It's a 74+ year tradition.

A new magazine titled simply Walt Disney Comics would be generic to the point where it could impede online sales (you can't Google the phrase "Walt Disney Comics" without bringing up tens of thousands of unrelated products to which the term also applies).

The Wonderful World of Disney ties the book to a very dated TV show and (my subjective opinion, here) sounds a little too childish to sell to older kids??which we need to do.

Disney Adventures is inescapably the title of the long-running digest comic you mention. (In all of 25 years since it was first published, I've never once heard it confused with the "Adventures by Disney" travel brand.)
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